Background:

The Classical CD faces increasing pressure in a digital/mp3 world. The business model is in a complete shakeup. At EMI, the marketers of the CD's and DVD's needed help to focus their presentations to global buyers. As the head of marketing explained "moving 100,000 units is now a tough sell". The days of Powerpoint were over. They needed a vibrant strategy and winning formula which their presenters could apply in order to maintain and increase sales.

Solution:

For their presenters, we created a The Seven Habits of Highly Effective Presenters. This guided them through key strategies, bringing the artist and the album to life for the potential wholesale buyer. In essence, a template which they could apply to any artist, and any album. With each CD or DVD, we bring to life the essence of what makes the particular product "exciting" and a must-have.

PDF: LETTER FROM EMI