Background: The Coca-Cola company had never held its annual Shareholder's meeting beyond its headquarters in Altanta. After the tragedy of 9/11, the company wanted to demonstrate its support of New York City as well as to illustrate its new business plan.

Solution: With top Broadway talent, the CEO of Coca-Cola was joined by legendary entertainers such as Bon Jovi, Dave Chapelle, Donald Sutherland and the Boys Choir of Harlem to bring home a message of inspiration to the shareholders and world media. Serious business blended with the world of entertainment.

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Sample Clients