Real people and live interviews
brought a complex subject to life.

Hildebrande-Hamill Marketing (USA)

Background:

The company had acquired the exclusive rights to research which was at the forefront of neural-marketing. Specifically, understanding deep psychological motivations within consumers. They were eager to exploit the possibilities of this at a world marketing conference in Cannes.

Home
Sample Cients

The challenge:

The information was very dense and difficult to understand. The target audience were business professionals, not psychologists. A human face had to to be put to complex issues.

The Solution:

We filmed a short DVD, "Different Lives, Different Values". throughout the streets of London. This illustrated the concepts with real people, quick interviews, and live action. The theme was "What are people really thinking" presented in an engaging, humorous style. This was inter-cut with a filmed interview with Madeline Hammill, CEO. She then came onstage after the film with a now purely image-based Powerpoint. This presentation was chosen to open the conference.
e c
Different Lives, Different Values opened the Worldwide Marketing conference in Cannes- in the infamous theatre.
Madeline Hammil
ompany had acquired the exclusive were eager to exploit the possibilities of rld marketing conference in Cannes.
The challenge: The information was very dense and difficult to understand. The target audience were MBAs, not Psychologists.